A leader is a dealer in hope

Napoleon Bonaparte - "A leader is a dealer in hope"

This really stuck with me. Sure you want people who are the most qualified. Of course I would want the person who works the hardest to lead. But.... In the end people as a whole need to believe in something.

To become a leader, one needs to be able to listen and tap into people's hope. This all comes down to the teachings of

"give before want"

It would seem counterproductive to try and build a business where your not looking to see how much of a profit you can turn. But people, even though in most cases are items, are in the end not material goods. Treating a prospect like a piece of meat doesn't rank real high in the prospects "wants".

Make the commitment to grow as a person and lead by example. Helping others in hope that they too will become leaders.

In the end, you want leaders to follow you so they too can build a massive organization in your absence.

Math Question of the day.

Question 1:

If you wanted to make $250/month off of interest from a bank that gave you 3% what would you need to have in the bank?

Answer: $100,000

$100,000 * 0.03 = $3000/yr = $250/month

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Question 2:
If you wanted to make $2500/month off of interest from a bank that gave you 3% what would you need to have in the bank?

Answer: $1 million dollars.


Just think about this for a second. You would need have banked 1 million dollars just to get $2,500/month. How many people do you know have $1million in the bank? Actually, the more important question is: How many people do you know could live on $2,500/month? No many.

So just to get $2,500 which won't help anyone retire today you would need $1,000,000 dollars.

There are easier ways to making this type of money. Money you make even in the recession. You could be on another continent and not even worry about vacation days since you set your own time. This can happen. Of course work is involved BUT the work isn't like a normal job where you only get paid once for your efforts.

Realize that getting paid over and over again for selling something one time is magical. Not many things today allow a home business to be "recession proof" in this way.

I have found that way.

The way to get paid and not have to bug someone to buy from you again every month. A product that people have budgeted for every month. It's not a magical pill or the next toaster. It's energy. Everyone who pays their electricity/gas bill understands you don't live without this LIFE ESSENTIAL service. Go without electricity for a couple days and let me know how that feels.

Middle class differs by region

You would think this is common sense.
The middle class in Houston is going to be different from someone in Manhattan. Did you realize it was this far apart?



Buying power of the dollar changes depending on where you live and the goods you want. Sure the internet levels that field off but people have to understand the bigger picture.

Money is relative. The $ in your pocket change in value due to location and perspective.

Why do I say perspective?

When starting and operating a business I will come to 2 types of people.

1. It's too much - pessimistic
   
2. That is a a deal - optimistic
   

Now being pessimistic isn't a bad thing to have. It protects you from deals that are too good to be true and you go into protecting yourself. In regards to a business, many don't have the business savvy to understand when an opportunity is a good deal.

A $100 information course to help you grow your business might be way too much for someone in group 1). Another person in group 2) sees the value in the information and feels it is a steal.

It's all relative.

It's like someone who only attended high school and the books were provided in public school. They would have no understanding that a standard semester in mechanical engineering would be around $300-$400 for new textbooks at The University of Texas At Austin where I attended. Today I bet it might be even more. How many of of those books do I use from UT? Maybe 2-3 textbooks for reference.

Take a step back and look at the big picture. What is the information worth to you? If you were to sell widget "A" are you group 1) or group 2). Do you think the widget is too expensive or do you feel the item sells itself regardless of cost.

Don't get caught up on the price of your widget that you sell. It's relative. If you widget is $100 and your neighbor in Houston feels it's too expensive what do you think that $100 value in NY is worth? Yeah, less than $50.

So take into consideration that it doesn't matter what you make in your business as that will NOT change your prospects mind. It will either not be enough or too much money. If not enough money the excuse generally is that their time is worth more than that. If too much they don't have the time to invest in it.

Don't get stuck in the excuse. They are all originating from the same source of determination. Lay the business plan out and those who want to build their future will follow.

So how to find the people who "want" to hear your out? Attract vs Chase.