There is a discussion about why would someone want to build their own Marketing System when Magnetic Sponsoring already has a constantly changing and highly convertible Capture Page they give you as part of being a student with Magnetic Sponsoring.
There is a fine line between spam (unsolicited e-mail) and content driven e-mail that people confirm they want.
The current steps for a magnetic sponsoring affiliate who wants to build their own list is to export the leads from magnetic sponsoring and then import them into an autoresponder (autoresponder comparison review of Aweber and iContact). This isn't as hard as it sounds but there are some things to consider.
A single e-mail will determine if the new lead will continue receiving additional e-mail and will then comply to Magnetic Sponsoring's One E-mail rule and not be considered unsolicited mainly because you did point them to an affiliate capture page.
Now.
If you are new and don't have anything in place like your own split tested capture page branded to YOU, then this is probably the first step for many newer Magnetic Sponsor users. This is how I did it and many probably others probably still do it.
The dangers of doing this long term defeats the purpose of Branding Yourself since the Capture page is Not You. Your Face isn't on that capture page or a video showing your leadership skills. If personal branding isn't one of your top priorities then the magnetic sponsoring student really needs to re-read magnetic sponsoring instead of skimming it cause the entire point of the course is lost.
Drop Out Rate - Any time you have a system that has a single opt in versus a double opt in, the single will ALWAYS convert better. This is the case because people are lazy and things get lost in the shuffle.
So prevent drop outs with your own customized marketing system branded to YOU.
Traffic Flows into a Capture Page
1) Magnetic Sponsoring - Traffic flows in and your getting about a 10% conversion to Leads. Congrats!!! Now you want to move those leads into your own capture page. What do you think the percentage of those Leads will physically make the journey into your own autoresponder? The ONLY way I have seen a 100% conversion is if you have only a couple Leads per day and you Call each and every one of those leads preparing them to get them on your newsletter which you will be sending them a welcome e-mail shortly. This is a slow process and not automated. In reality, the conversion will never be 100% so get ready to lose some Leads that you generated through Magnetic Sponsoring. My guess would be 25-50% if you never called them prior to moving them to your autoresponder.
Ex: 1000 unique visits -> 100 Leads/month -> 50 to 75 Leads make it to your autoresponder (if no calls)
2) Your Own Capture Page - Traffic flows in and your getting 10% conversion to Leads. Awesome! These leads are automatically sent to your autoresponder and since they have opted in at that webpage there is NO need for a confirmation/opt in e-mail. Your job is done. You just retained 100% of your leads with ZERO phone calls.
Ex: 1000 unique visits -> 100 Leads/month -> 100 Leads make it to your autoresponder (No Call Necessary)
Now some might say "you need to call them regardless so this isn't an issue". During my interview/mentoring process I jam a lot of information in 10 min but mostly I am listening. What are the chances the New Lead will absorb everything I share with them and still remember my e-mail and to confirm my newsletter confirmation/opt in e-mail. Not having to burden a new lead with more tasks (I give homework on my calls to solve their personal struggles) will increase response. Cause wouldn't that just be an awful waste of time to call a Lead only to find out that they forgot to confirm their e-mail?
By all means, if you are newer moving them from magnetic sponsoring is NOT a bad thing. They really are yours in a sense. I tend to categorize them as being "shared" but as long as your Lead confirms the opt in e-mail it's all good. Just not fun when your getting 10-50 Leads a day to keep up with.
Main reason to get a Branded and Customized Marketing System which Brands You.
