Middle class differs by region

You would think this is common sense.
The middle class in Houston is going to be different from someone in Manhattan. Did you realize it was this far apart?



Buying power of the dollar changes depending on where you live and the goods you want. Sure the internet levels that field off but people have to understand the bigger picture.

Money is relative. The $ in your pocket change in value due to location and perspective.

Why do I say perspective?

When starting and operating a business I will come to 2 types of people.

1. It's too much - pessimistic
   
2. That is a a deal - optimistic
   

Now being pessimistic isn't a bad thing to have. It protects you from deals that are too good to be true and you go into protecting yourself. In regards to a business, many don't have the business savvy to understand when an opportunity is a good deal.

A $100 information course to help you grow your business might be way too much for someone in group 1). Another person in group 2) sees the value in the information and feels it is a steal.

It's all relative.

It's like someone who only attended high school and the books were provided in public school. They would have no understanding that a standard semester in mechanical engineering would be around $300-$400 for new textbooks at The University of Texas At Austin where I attended. Today I bet it might be even more. How many of of those books do I use from UT? Maybe 2-3 textbooks for reference.

Take a step back and look at the big picture. What is the information worth to you? If you were to sell widget "A" are you group 1) or group 2). Do you think the widget is too expensive or do you feel the item sells itself regardless of cost.

Don't get caught up on the price of your widget that you sell. It's relative. If you widget is $100 and your neighbor in Houston feels it's too expensive what do you think that $100 value in NY is worth? Yeah, less than $50.

So take into consideration that it doesn't matter what you make in your business as that will NOT change your prospects mind. It will either not be enough or too much money. If not enough money the excuse generally is that their time is worth more than that. If too much they don't have the time to invest in it.

Don't get stuck in the excuse. They are all originating from the same source of determination. Lay the business plan out and those who want to build their future will follow.

So how to find the people who "want" to hear your out? Attract vs Chase.